Firehorse Capital
A real estate investment firm for everyday investors.
Fire Horse Capital helps busy professionals and first responders access professionally managed multifamily real estate in growth markets, with a focus on long‑term income and capital preservation.
Jeff Herman
Founder & Principal – Fire Horse Capital LLC
Real estate investor since 1996
Owned and operated over $11M in single‑family and multifamily assets
32 years as a professional firefighter/paramedic (City of Portland/Salem, Oregon)
Many years building and remodeling custom homes.
Currently overseeing multiple commercial projects in Ketchum, Idaho
My Story -I spent 32 years serving as a firefighter/paramedic for the City of Salem, and the City of Portland, including two decades on emergency calls where decisions carried real consequences. That experience trained me to think clearly under pressure, act decisively, and build instant trust with people in high‑stakes situations.In my final 12 years, I worked as a plans examiner and fire inspector, developing a deep knowledge base in building codes across multiple jurisdictions—an edge that now directly protects my investments.Parallel to my public service career, I built a 35‑year track record in real estate, acquiring, renovating, and managing 13 properties across single‑family, multifamily, and vacation rentals. I’ve developed land from the ground up, completed multiple 1031 exchanges, built and remodeled many custom homes, while now expanding into commercial projects.Not every deal was a win— including a six‑figure loss after the 2007 peak. That experience sharpened my discipline and shaped the risk‑aware investor I am today.Once I retired, I realized how important it was to own real estate that could support reliable income in retirement.My mission now is to help first responders and other working‑class individuals invest together in income‑producing assets so they’re better prepared for retirement.Protecting investor capital is my first priority because lifestyle depends on it!
Investment Strategy
Simple, Disciplined, and focused on protecting capital first
1. Target marketsWe focus on high‑growth, business‑friendly markets that are still early in their growth cycle.Right now, that includes markets like Boise, Idaho—one of the fastest‑growing regions in the country, supported by major employers and billions in new investment. Strong job and population growth support long‑term housing demand.2. Assets we pursueOur primary focus is multifamily properties with clear value‑add potential, which can include:Underperforming operations
Rents below market
Physical issues or outdated amenities
Other overlooked opportunities the current owner hasn’t addressed
We look for opportunities where we can improve income, reduce waste, and support durable cash flow.3. Our processRun thorough due diligence to uncover risks
Negotiate terms that protect capital
Install strong property management with aligned interests
Make targeted improvements that increase income and long‑term value
The goal is simple: buy right, improve steadily, manage with discipline towards a proffitable exit strategy.
Who Firehorse Capital is built for
Who we serveWe work with people who have done well in their careers and want their money to work as hard as they have—without taking on another full‑time job.Typical investors include:Active and retired first responders
Firefighters, law enforcement, and medical staff who resonate with my background and want a clearer path to retirement income.
People with retirement accounts who want more control
Individuals interested in self‑directing a portion of their retirement funds into alternative investments instead of only mutual funds and broad stock indexes.
High‑income professionals with limited time
Doctors, engineers, and executives who want passive exposure to real estate and diversification outside the stock market.
Small business and construction owners
Operators with solid cash flow who don’t want to manage more projects, but do want their capital working in real assets.
If you’re focused on long‑term stability, income, and disciplined growth—not speculation—Fire Horse Capital is built with you in mind.
This website is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any investment opportunities referenced by Firehorse Capital are available only to qualified investors under applicable securities laws and will be offered only by means of formal offering documents. Prospective investors should consult their legal, tax, and financial advisors before making any investment decisions.
Firehorse Capital
Interested in learning more?The best next step is a short introductory conversation.We’ll discuss:Your goals and situation
How I think about markets, risk, and income
Whether it makes sense to stay in touch as opportunities develop